• The Road to Zero road safety campaign launched to help drive down the state’s road toll
• Campaign will run in conjunction with a statewide road enforcement blitz
• Victoria Coalition Government calling on community to play a major role in reducing the road toll
Minister for Police and Emergency Services Kim Wells today joined with Victoria Police to launch the ‘The Road to Zero – it starts with you’ campaign calling for motorists to take ownership and help drive down the state’s road toll.
Mr Wells said the campaign, which runs from 1 April until 30 June, will use social media to promote road safety, encouraging people to share their road safety ideas and tips through videos, photos or messages.
The campaign will run in conjunction with a series of statewide road enforcement operations including the consecutive Easter and Anzac Day long weekends, as well as the Queen’s Birthday holiday.
“We are proud of the work done so far to reduce Victoria’s road toll to the lowest we’ve seen for almost 90 years,” Mr Wells said.
“It is thanks to the work of police, all arms of government and other agencies joining together to enforce the law, educate the community, design and build better roads as well as advances in medical treatment.
“The Victoria Coalition Government wants this downward trend to continue and is asking the community to make small changes in their lives that could make a big impact on Victorian roads.
“The message behind this campaign is for the community to take ownership and act now. We can all play a major role in reducing road trauma.
“It will require everyone on our roads to take individual responsibility for improving safety by making safe travel choices.”
Mr Wells encouraged community members to lend support to the campaign by posting their ideas and sharing their stories through the Campaign’s facebook and twitter pages using the hashtag #roadtozero
“As always there will be a strong enforcement effort to ensure the message gets through,” Mr Wells said.
“If you’re doing the wrong thing on the road, then expect to be stopped by police.
“The human cost of road trauma is the thousands of people who are affected by those suffering serious injuries and death.”
The focus of the ‘Road to Zero – it starts with you’ campaign will be wider than the death toll, it will highlight the overall community impact.
“Although the community cost can be measured in terms of Transport Accident Commission claims – an average of $33,000 per injury – this is only the tip of the iceberg. Costs can rise into the millions if someone is seriously injured and becomes a paraplegic or quadriplegic,” Mr Wells said.
“Looking at a text, being more interested in your phone call, speeding while rushing to your next destination, or simply not respecting other road users, can lead to a situation from which you can never turn back.
“The Coalition Government has a clear law and order agenda and we support Victoria Police in its effort to make our roads as safe as possible.”
At a cost of $602 million we’ve committed to deliver 1,700 additional police by November this year, with more than 1,200 extra police now protecting our community. This represents the single largest law and order recruitment exercise in Victoria’s history.
“More than ever we need everyone in the community to play their part because the road to zero does start with you,” Mr Wells said.
Media contact: Jess Jackson 0437 422 048