Speed camera myths busted in new campaign targeting young Victorian men
• Victorian Coalition Government launches the Speed Camera Urban Myths campaign
• The campaign begins on radio today and will target young 18-25 year old male drivers
• Speed cameras form part of Coalition Government’s Road Safety Strategy that aims to reduce death and serious injury by 30 per cent by 2022
The highly successful Victorian Coalition Government Cameras Save Lives campaign has been stepped up to target young male drivers and bust speed camera myths, Minister for Police and Emergency Services Kim Wells said today.
Mr Wells launched the Speed Camera Urban Myths campaign, which begins today on radio with digital, cinema and billboard advertising to follow.
“Speed cameras save lives and make Victorian roads safer,” Mr Wells said.
“This advertisement campaign will target young drivers, especially at-risk 18-25 year old males who are over-represented in the number of recorded deaths and serious injuries on our Victorian roads.
“Tragically in 2013, 18 per cent of drivers killed were aged between 18 and 25 years.
“The Speed Camera Urban Myths campaign uses independent research to present the facts about speed cameras and their positive effect on the road toll.
“A common urban myth is that speed cameras exist solely to raise revenue for government.”
Mr Wells said while drivers continue to choose to speed, infringements from speed cameras will continue to be issued.
“The Monash University Accident Research Centre found that death and serious injury is reduced by, on average, 47 per cent at intersections where a speed camera is present,” Mr Wells said.
“Anyone foolish enough to break the law and speed will receive a fine.
“There is no doubt that speed cameras have contributed to slashing the road toll from more than 1,000 in the 1970s to 242 people last year, but one road death is one too many.”
Speed cameras are one of the key initiatives in the Victorian Coalition Government’s Road Safety Strategy that aims to reduce death and serious injury by 30 per cent by 2022.
The Auditor-General found in a 2011 report that cameras are focused on improving road safety outcomes, not raising revenue, and that they are accurate, reliable and well maintained.
All revenue from speed camera fines goes directly back into road safety initiatives through the Better Roads Trust.
More information can be found on the Cameras Save Lives website: www.camerassavelives.vic.gov.au